CouCou
Premium Extra Virgin Olive Oil
SERVICE
Branding & Packaging
2024
about
CouCou is a modern olive oil brand that brings playful sophistication to the kitchen. Born in the Mediterranean and crafted for a new generation of food lovers, CouCou combines centuries-old tradition with a fresh, design-forward approach to premium olive oil. With bold visual identity and storytelling that celebrates simplicity, joy, and quality, CouCou is redefining what it means to be a pantry essential.
Challenge
Despite the surge in demand for artisanal food products, the olive oil market remains crowded and overly traditional. Most brands focus on heritage or health, missing the opportunity to connect with a younger, design-savvy audience looking for authenticity, style, and versatility. The challenge was to position CouCou as cool, premium, and playful—without losing the authenticity and craftsmanship of its Mediterranean roots.
Our Approach
We built a brand that feels like a wink and a smile. The name "CouCou" (French for “hello”) sets the tone—lighthearted, charming, and memorable. We developed a vibrant storytelling framework inspired by Mediterranean lifestyle, slow living, and sensory pleasure. The packaging design is minimalist yet warm, with textured materials and a modern silhouette that stands out on shelves and countertops alike. Through visual identity, tone of voice, and product experience, CouCou invites customers to slow down, drizzle more, and enjoy every drop.
