Like Weekend
Built around the idea of skinimalism, Like Weekend focuses on fewer, smarter steps. With microbiome-friendly ingredients, post-biotic enzymes, and barrier-first formulations, it simplifies routines while delivering thoughtful, effective care.
The challenge was capturing the essence of Mediterranean culture without falling into clichés.
We needed to translate something inherently emotional, sun, warmth, ease, lifestyle, into a brand system that felt elevated and distinctive rather than overly literal or expected. At the same time, the identity had to balance playfulness with refinement, ensuring it remained credible within the skincare space.
We collaborated with the LIKE WEEKEND team to develop a brand rooted in Mediterranean culture, capturing the warmth of the sun, the ease of coastal living, and a sense of effortless joy.
