Tess Lorenz
TESS LORENZ is a luxury women’s ready-to-wear brand that blends traditional American style with luxury French details. Focused on high-quality, Italian fabrics and garments developed in Paris, TESS LORENZ caters to the fashion-forward “It Girl” who seeks to embody the bygone era of old money luxury.
The primary challenge was establishing a brand world that feels luxurious and heritage-driven without falling into cliché “old money” tropes or overly minimal modern aesthetics. TESS LORENZ needed to differentiate itself from the industry’s clean, muted palettes while maintaining sophistication.
The branding and packaging direction centered on creating an identity that balances timeless elegance with a fresh, modern spirit. We developed a visual language that feels editorial yet classic—combining French luxury cues with subtle American heritage references.
