Yuumae
Chaga Mushroom Haircare
SERVICE
Brand Development
2025
about
We partnered with YUUMAE to build a complete brand universe for a new-generation haircare line powered by Chaga mushroom and cutting-edge biotechnology. Our work spanned branding, packaging, web design, and photography, creating a holistic identity grounded in transformation and simplicity.
Challenge
YUUMAE came to us with a powerful vision: to redefine haircare through the restorative properties of Chaga mushroom and clinically proven biotechnology. But bringing this vision to life required solving a complex challenge—how to communicate deep efficacy without the noise, trends, or clichés that dominate the market.
Our Approach
We began by identifying the emotional core of the brand: haircare as a form of restoration, balance, and self-expression. Rather than relying on trends or exaggerated claims, we focused on quiet confidence, letting nature and science speak through thoughtful design.
