Orrav
ORRAV is a candle brand inspired by founder Nallely’s memories of Marrakech and the Majorelle Garden, a place she discovered with her husband and remained deeply connected to. Its architecture, gardens, saturated color and sense of escape became the emotional foundation of the brand.
The challenge was to translate the richness of Majorelle into a candle brand without making the identity feel overly traditional or decorative. We wanted the reference to Morocco to be recognizable through subtle details, while creating a visual world that still felt contemporary, refined and distinctive.
We translated the architecture of Majorelle into the packaging itself. The sculpted label silhouettes reference the garden’s arched windows, ornamental ironwork and fountain forms, while the vivid cobalt blue recalls the iconic Majorelle Blue seen throughout the house and gardens. Warm wood tones, cream wax and earthy browns balance the intensity of the blue and reference the natural landscape surrounding Marrakech. Metallic detailing adds contrast and refinement, turning these architectural references into a modern, collectible candle system rather than a literal interpretation of Moroccan design.
