Velvet
VELVET is a towel brand built around one essential idea: softness, elevated. Made in Italy by a leading textile manufacturer, each towel was carefully developed to achieve the ideal balance of weight, texture, absorbency, and softness. We worked closely with founder Jessica to translate that product obsession into a complete brand world, developing the identity, packaging, and towel design.
The challenge was to create a brand that could communicate exceptional softness without feeling overly delicate or predictable. VELVET needed to feel tactile, sophisticated, and design-led while allowing the quality of the product to remain at the center. The identity also had to translate naturally across very different touchpoints, from printed packaging to woven textiles.
We created a visual identity built around contrast: softness paired with strong typography, refined neutrals combined with warmer expressive tones, and a distinctive monogram that could become a recognizable graphic language across the brand. The identity was designed to feel tactile and editorial, with a sense of quiet sophistication that reflects the Italian-made product. We extended the system into the towel patterns and packaging, creating a cohesive experience where the branding feels integrated into the product rather than simply applied to it.
